About
Juanita Guzman
I am a senior majoring in Public Relations, Advertising, and Applied Communication (PRAAC) at Florida International University. This major has allowed to me to learn further about things that piqued my interest such as design, writing, and social media content creation. Throughout my time at FIU, I have been involved in clubs such as Public Relations Student Society of America (PRSSA) and student-run agency BOLD.
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Expertise
Account Management, Social Media, Strategic Research, Writing for Public Relations
Experience
Sept. 2021 - Present
Social Media Specialist
BOLD FIU
Social media specialist for FIU CasaCuba. Managed content calendar, maintained and designed content for Instagram, Linkedin, Twitter, and Facebook.
Jan 2021 - April 2021
Account Executive
BOLD FIU
Account executive for Miami-based HVAC company, Dedicated Cooling. Served as main liaison between client and BOLD, assigned weekly tasks.
May 2021 - Present
Director of Accounts
BOLD FIU
Creates and edits client briefs, trains account personnel including supervisors, executives, and associates
Jan 2021 - May 2021
Digital Media Committee Member
FIU PRSSA
Assisted Director of Digital Media in brainstorming content and promotional material to showcase our chapter of PRSSA's work and members.
May 2021 - Present
Communication Intern
FIU Honors College
Tracks HC's media mentions, writes articles, creates content for HC social media pages.
Sept. 2020 - Dec. 2020
Social Media Specialist
BOLD FIU
Social media specialist for Clutch Burger, a restaurant based in Coral Gables. Managed content calendar, wrote captions, and came up with campaigns.